We put up the awards for Ride, now time for K2. (Note: We have almost all these boards in stock… and yes some are already starting to sell out at the store) K2 Snowboarding Family. Please see the list below of the 10/11 magazine awards won by K2 Snowboarding. K2 Snowboarding has won more awards than any other brand for 10/11! BAMBOOYAH!! Transworld Snowboarding Magazine – “Good Wood”: - Men’s Over $400: K2...

Repeat Performers and Newly Released Product Alike, Ride Comes Out on Top! Seattle, WA (Winter 2010-11) — The results are in and Ride Snowboards has earned its fair share of awards divvied out for the season thus far. The Machete is a winner for the second year in a row, again ranking number one in the Best of Test issued by Snowboarder Magazine. This year the Machete also won Transworld Snowboarding’s Good Wood award for park boards...

I was pretty stoked when I first saw the Jerk series based on the classic Steve Martin movie from back in the day. I mean, you can’t go wrong with Shithead, Pizza in a cup, or the defective cans. They’re all in stock and ready to go! New pricepoints are in stock too- 7.75, 8.06, and (drumroll please) 8.38!!!! That’s right folks, the new AH XL pricepoint is the 8.38 Dreamer shape. Get...

Got an update from Michael on the new Alien Workshop Superthane Wheels- We just got in the new Superthane Wheels in for Alien Workshop. These are a special formula of high end urethane guaranteed not to flat spot. Since the urethane is more expensive the cut of the wheels is a more narrow profile to keep the cost down. If anyone can flat spot these I will replace them. The new Anaglyph series from Alien Workshop! These boards feature a...

Got another snowboarding trailer for you guys - HOOKED is our newest treasure featuring all aspects of snowboarding. Expect mad rail slaughtering, natural backcountry snowboarding and fine cinematography! The movie represents the potential of European Snowboarding at it’s best, and even comes out in a 100 page art book again. This analog bonus material covers other talents of involved pirates and friends. Locations:...

Ride has introduced in limited numbers the ultimate snowboarding piece, The Shacket! Not a jacket, not a shirt and what a lot of riders are sporting. This is an outerwear piece because both styles are lined and have a DWR coating which makes this a fashion, yet functional piece. From Ride: Spring Shell Shirt Jacket combo, AKA: The Shacket! This outlaw plaid shacket will have you out-riding others, featuring it’s comfortable shirt...

You know winter is coming when the video trailers start hitting the webs.